The late John Stott, in his book Basic Christianity:
The most striking feature of the teaching of Jesus is that he was constantly talking about himself….This self-centeredness of the teaching of Jesus immediately sets him apart from the other great religious teachers of the world. They were self-effacing. He was self-advancing. They pointed men away from themselves saying, ‘That is the truth, so far as I perceive it; follow that.’ Jesus said, ‘I am the truth; follow me.’ The founder of none of the ethnic religions ever dared to say such a thing….
With such an opinion of himself, it is not surprising that he called people to himself. Indeed, he did more than issue an invitation; he uttered a command. ‘Come to me,’ he said, and ‘Follow me.’ If men would only come to him, he promised to lift the burdens of the weary, to satisfy the hungry, and to quench the thirst of the parched soul.